Launched just two years after the search engine in 2000, Google Ads is a pay-per-click (PPC) marketing strategy. Rebranded in 2018 as Google Ads, it is part of paid search advertising targeting digital consumers. The Google market has

In today's digital world, an online presence is crucial for any business looking to thrive. It's no longer enough to have a website, social media pages, or online listings. You need to make sure that your online presence

Search Engine Optimization (SEO) is a critical aspect of digital marketing, and it involves improving your website's visibility and ranking on search engines, such as Google. With millions of websites competing for the same keywords, getting your website

Digital marketing has become integral to modern business and completely transformed how companies reach and engage with their audience. With so many different marketing channels and strategies to choose from, it can be overwhelming for businesses to know

Introduction With the advent of digital marketing more importance is given to email marketing. Pushing emails is not nearly enough for your business to get your brand noticed at times it can work against your brand. Only with

Introduction: Digital marketing agencies are a dime a dozen in Kolkata. But are they worth it? This is a question that plagues many businesses that are looking to take their business online. The answer, unfortunately, is not a

Introduction We observe fresh, surprising digital developments every year that set the stage for the direction of marketing. The digital marketing company in Kolkata stated some of the digital marketing trends for 2022 that are expected to be

Many consumers still do not completely comprehend the differences between the various ways that Google shows information in the SERPs. Despite the fact that it has been years since Google changed the format of its search results. Here,

Content marketing has the power to generate potential leads and drive more organic traffic for any possible brand. In fact, this marketing strategy costs sixty-two percent less, unlike outbound marketing. To use content marketing effectively for your business,

So, you have your own B2B business. You want to use social media to grow and flourish your company. First of all, you have to frame a B2B marketing strategy for this. Next, you have to choose the

Internet is a blessing of technology that enhances our work efficiency. It allows us to do tasks that were impossible in the previous decades. Technological advancements are well observed in our lives including smartphones, TV, AC, etc. The

The search volume of any keyword is an important SEO metric. So, ranking a keyword effectively by measuring it in terms of its difficulty is essential. That’s why keyword difficulty is considered an imperative part of SEO evaluation.

  Performance marketing is exactly what it sounds like: it's a strategy that allows you to pay advertisers, agencies, and affiliates based on their performance in selling your product or service, instead of a flat fee. This form

In the present era of consumerism, the amount of purchasing products has raised quite rapidly. Our busy schedules of everyday life have attracted us towards comfortable and speedy ways of shopping. Nowadays, online shopping has been the most

Before jumping deep into the vision of influencer marketing and receiving some knowledge about its importance and the benefits or other adepts and shams we need to learn that exactly what is influencer marketing. If talking in rough

 In very common and general language we may say, inbound marketing is a technique that helps the firm to gain customers through many social media and technological ways. It is a sort of marketing methodology or process which